Press Release Draft (back then approved by the artists)
Immersive Surfaces is a public video projection installation onto the Manhattan Bridge in Brooklyn during the Dumbo Arts Festival from September 23 - 25, 2011. The multi-part video projection will be created by contributions of over 20 international artists and curators and incorporate cutting-edge video mapping technology. Drawing from innovative developments in the arts involving social media and large scale participation, the projection will make “crowd”, i.e. the connection between individuals and the greater group the main topic. Find more information on http://immersivesurfaces.com.
By displaying multiple parts of projection, Immersive Surfaces demonstrates how video art can achieve different goals depending on scope and scale of it’s display. The video projection will showcase 3 parts. The first part will show traditional video art and slowly progressing to utilize the entire anchorage and archway; this will be achieved by contributions from 15 international artists from Europe, Asia, and the U.S. The 15 individual pieces have been created either recently or specifically for Immersive Surfaces and will decorate the enormous wall space in small units like a virtual gallery. It will be connected by a background that contextualizes the entire canvas, a surface that is going to be animated in the second part of the installation. The animation will put on display a site-specific op-art projection. This piece will lead into the third and central part of the projection, an installation by the Lumen Brothers, a newly formed team of artists from the US and from Europe; the festival marks their first collaboration.
The projection by the Lumen Brothers puts at its center an up and coming type of art: Crowd Art. Crowd Art reflects that we have become a crowd and that the boundaries between the individual and the group have become blurred. In a globalized world that’s saturated by social media and information technologies, media in- and output, by a political process that’s dominated by polls and corporations, the role of the individual has been called into question. The projection tries to reflect the disorganization of communities into both, individuals and crowds. The philosophical question behind addresses an experience that reflects our daily conduct: What is it that makes us connect?
3 elements will facilitate the magnitutde of the projection: The particular site (Manhattan bridge during the Dumbo Arts Festival), the technology involved (D3, Watchout, Hippotizer), as well as the narrative of the content: the relationship between the individual and the crowd, their struggle, and their connection, visually translated into a number of scenes culminating into a reversed slow-motion waterfall of people. As individuals and groups they will be immersed into the surface of the architecture with which they will interact till they ascend.
The project is at the center of the Dumbo Arts Festival and is being organized by video curator Leo Kuelbs in conjunction with a team of artists and SenovvA Inc., a leader in cutting-edge projection technology in the U.S. Lumen Brothers are Simon Anaya, Farkas Fülöp, Richard Jochum, John Moreno, John Ensor Parker, and Ryan Uzilevsky. Multimedia design firm Light Harvest Studio will assist in producing content. Leo Kuelbs has been organizing outdoor projections in the past, this project however is the largest scale involving more than 20 international artists, more than 24 projectors and high-end equipment beyond a quarter million dollars.
The project will be accompanied by an augmented reality component created by Meg Pullis Roebling. It compliments the Immersive Surfaces theme of the show and allows the crowd to participate in the installation. Directions and a QR code will be posted around the site and in the guides to dowload the Layar app to their smartphones. Throughout the festival people will be encouraged to tweet images with the hashtag #dumboarts. Tweeted images will float though the atmosphere in an inverse waterfall with a parallax effect. The effect of the images floating, as viewed through the users device, up in front of the video projections, is that the crowd becomes part of the art piece.
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The artist’s statement has to be evolved as the art evolves. It’s important that we revisit this to make sure that we are precise and in order to tailor this to the needs of the art world. More references for a press release for the art world: The flow of the East River. The large scal real waterfal installation by Olafur Eliasson in the past. Dumbo and the gentrification which leaves us disorganized; on the other hand: the progression of culture by the selfless help towards others.
Thursday, September 15, 2011
Monday, July 25, 2011
Animations
I've had no other model but myself, however, I envision the piece to show a variety of people, preferably dancers, jumping/falling/ascending in smaller and bigger groups, faster and slower. They would bring a lot of clothes to change so we could multiply them visually. But I would also like to have them all wear the same, for some of the scenes. At times the people ascending/floating/falling would be close-up and only a few; and at times there would be 25 simultaneously (climax). Color and black and white can also vary hereby adding to a dramatization of the content.
Basics
Projection has 3 parts:
traditional video art (bracket: wall paper/background)
middle part (could be op-art) (entire canvas)
story/narrative, collaborative piece: entire canvas
strength of projection depends on:
technology
scale/location/architecture (bridge)
content (narrative)
Audience: doesn't know much about what to expect. We need to get message across and narrow it to a simple theme which we can introduce early on (ie. weeks before the event) in order to set the stage. Specificity: mass communication. Complexity gets necessarily lost with big numbers. Unification of voice absolutely vital. No questions should come up except for those which we want to pose.
Questions/content: to give it meaning, make the piece/screening memorable. Raise expectations and fulfill them.
Immersive Surfaces: great framework, fits nicely with the op-art and the crowd theme; and leaves room for the different (three) parts.
traditional video art (bracket: wall paper/background)
middle part (could be op-art) (entire canvas)
story/narrative, collaborative piece: entire canvas
strength of projection depends on:
technology
scale/location/architecture (bridge)
content (narrative)
Audience: doesn't know much about what to expect. We need to get message across and narrow it to a simple theme which we can introduce early on (ie. weeks before the event) in order to set the stage. Specificity: mass communication. Complexity gets necessarily lost with big numbers. Unification of voice absolutely vital. No questions should come up except for those which we want to pose.
Questions/content: to give it meaning, make the piece/screening memorable. Raise expectations and fulfill them.
Immersive Surfaces: great framework, fits nicely with the op-art and the crowd theme; and leaves room for the different (three) parts.
Human Waterfall / Falling / Ascending / Floating
The theme of a Human Waterfall is not only showing that we are immersed in groups/crowds and reflects on the fact that a gentrified Dumbo makes us look at those who are left and ask for the relationships among ourselves; it also reflects an art work, that's been prominently positions on the Manhattan bridge by Olafur Eliasson (Waterfall). I am sure a lot of visitors will remember this and think of the connection.
Theme and T-Shirt
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And http://www.customink.com/
Content development
Immersive Surfaces
This project has been positioned as the center piece for the DUMBO Arts Festival. That fact presents a wonderful opportunity for creative/artistic collaboration around a central theme/concept.
The idea being that, as artists/human we all exist in our own plane but as a whole are a part of a bigger "Picture." Visa vie, the sum is much greater than the individual parts.
This is an opportunity for both personal success as well as making a contribution to the greater community.
That said, there exists a proposal, up for discussion. That proposal has been distilled down to one simple question. A question that no matter your artistic voice or approach can be answered in many ways:
How are we a society?
SECONDARY THOUGHT TO CONSIDER PRESENTING.
The Immersive Surfaces title makes for a great, verbal, jumping off point for the viewer. If this concept is successful and this show is successful it could set up a great platform for artists to be discovered. If successful, Immersive Surfaces would be an annual event held at different venues around the globe. Each show would showcase a different group of artist collaborating around answering a different social question.
(write-up: Kevin Carlisle)
This project has been positioned as the center piece for the DUMBO Arts Festival. That fact presents a wonderful opportunity for creative/artistic collaboration around a central theme/concept.
The idea being that, as artists/human we all exist in our own plane but as a whole are a part of a bigger "Picture." Visa vie, the sum is much greater than the individual parts.
This is an opportunity for both personal success as well as making a contribution to the greater community.
That said, there exists a proposal, up for discussion. That proposal has been distilled down to one simple question. A question that no matter your artistic voice or approach can be answered in many ways:
How are we a society?
SECONDARY THOUGHT TO CONSIDER PRESENTING.
The Immersive Surfaces title makes for a great, verbal, jumping off point for the viewer. If this concept is successful and this show is successful it could set up a great platform for artists to be discovered. If successful, Immersive Surfaces would be an annual event held at different venues around the globe. Each show would showcase a different group of artist collaborating around answering a different social question.
(write-up: Kevin Carlisle)
Immersive Surfaces
Immersive Surfaces
As Part of Dumbo Arts Festival
September 23rd-25th, 2011
“Immersive Surfaces” is a three-part video-projection experience incorporating cutting-edge technology and a group of over 15 international artists and curators. Joined together to explore the idea of surface as a place where various entities interact the project uses, as a canvas, elements of Dumbo’s Manhattan Bridge Archway area, as the “surface.” Colorfully blurring boundaries between daily life perception, art and technology.
All of the artists will be asked for their interpretation of the question: How are we a society?
Each surface, incorporating the medium of digital video-mapping, will exhibit the individual artists take on the question.
Under the technical guidance of vanguard production company, SenovvA, Inc. along with curator, Leo Kuelbs, and Light Harvest Studios we are proud to be bringing this visually stunning, thought provoking work to the public eye.
As Part of Dumbo Arts Festival
September 23rd-25th, 2011
“Immersive Surfaces” is a three-part video-projection experience incorporating cutting-edge technology and a group of over 15 international artists and curators. Joined together to explore the idea of surface as a place where various entities interact the project uses, as a canvas, elements of Dumbo’s Manhattan Bridge Archway area, as the “surface.” Colorfully blurring boundaries between daily life perception, art and technology.
All of the artists will be asked for their interpretation of the question: How are we a society?
Each surface, incorporating the medium of digital video-mapping, will exhibit the individual artists take on the question.
Under the technical guidance of vanguard production company, SenovvA, Inc. along with curator, Leo Kuelbs, and Light Harvest Studios we are proud to be bringing this visually stunning, thought provoking work to the public eye.
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